Bryce is a Director, responsible for promoting the company’s Ecosystem of third parties across all technologies including PowerVR and ENSIGMA.  This role involves identifying and engaging with key third parties to work with collaboratively on Imagination’s products as well as general outreach to the whole developer community.  He has now added to his job portfolio as the Director for Automotive which encompasses working on relationships throughout the Automotive value chain including Tier 1s and Car manufacturer as well as key third parties to understand future requirements and  what Imagination needs to deliver as IP into the rapidly changing car market over the coming years.