Craig Hurst is the Director of Industry Alliances & Marketing within Intel’s Transportation Solutions Division. He is active in several industry consortiums and standards bodies to help establish more secure, safer and smarter driving. Prior to this role, Craig established Intel’s automotive product portfolio roadmap for silicon and software across the connected transportation and logistics, software defined cockpit, Advanced Driver Assistance Systems (ADAS) and Autonomous Driving segments.

Craig has held various director roles for strategy, marketing, and product management at Intel in divisions ranging from SW developer products, healthcare devices, and networking. His passion is to inspire innovation for new products, market segments, and business models. In his 21+ years at Intel, Craig has helped deliver dozens of new products to market, many winning industry awards (including Intel’s first direct to consumer retail product, the world’s first UPnP certified residential gateway, Intel’s first FDA approved product, and Intel® RealSense™ Technology).