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We didn’t do anything wrong, but somehow, we lost.” ended Nokia CEO Stephen Elop during a 2013 press conference to announce that Nokia had been taken over by Microsoft. Nokia, once the biggest, most famous mobile phone manufacturer, was swallowed up by the Apple iPhone onslaught which launched in 2007, taking the company from a dominant position to a small bit player in only a few years.
e motor
It’s no secret that the Automotive industry is under pressure from regulators to cut emissions and improve real world fuel consumption: Not, as in the past, in the laboratory under ideal conditions, but in the real world, with traffic and steep hills.
Although rudimentary experiments on self-driving cars were already being carried out in the 1920s, the first self-sufficient and truly autonomous cars only made an appearance in the 1980s; with Carnegie Mellon University's Navlab, ALVs venture and Mercedes-Benz and Bundeswehr University's Eureka Prometheus Project in 1987.
thermal management
Quoting the European Automobile Manufacturers Association (ACEA), EETimes Europe reported in November 2016 that 137,423 vehicles with alternative powertrains were newly registered in the third quarter of 2016, representing a growth of 7.0 % over the same period last year.
In 2009, just as the dark clouds of the 07-08 financial crisis began to clear, the General Motors Corporation filed for bankruptcy. Huge losses had resulted from a series of missteps, alongside the crash in demand caused by the global economic crisis. Today, reborn as the General Motors Company, GM has demonstrated that Lazarus can indeed rise from the flames – with a little help from a government bailout totalling nearly $50bn.
Which content caught the attention of 45.000 Automotive IQ members? Check out the top 5 content-pieces for the year 2017!
In the suburbs of Vancouver, Canada, a high-tech firm is quietly working on visualization and predictive modeling using virtual and augmented reality technology. Its methods and products are being integrated into Microsoft's HoloLens, which is, in turn, being used to redesign Ford trucks and passenger vehicles . Ford has started equipping its design engineers with Microsoft HoloLens. Outfitted with the holographic goggles, these Detroit denizens can stand in front of clay models of cars and see 3D vehicle elements digitally overlaid onto them, so they can quickly evaluate and alter new car designs.
Noise, Vibration and Harshness reduction in automotive design is nothing new, but increasingly stringent EU legislation is putting more pressure on manufacturers to develop quieter, more ‘acoustically comfortable’ vehicles.
Which content caught the attention of 45.000 Automotive IQ members? Check out the top 5 content-pieces for November 2017!
Improved comfort, new materials and autonomous technologies will drive innovations in automotive seating. Seating suppliers have had to face cost-down pressures and the commoditization of their product in recent years. And like suppliers in other areas of the vehicle, they’ve responded with cost-saving innovations. Faurecia, for example, which claims to be the world’s number-one supplier of seat frames and mechanisms, developed a new generation of standardized seat frames that are now used in more than 50 different models by Nissan, GM, Volkswagen, and PSA Group.
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