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Peter Els
Rearview mirrors have been around for more than a hundred years, but few people are aware that the first rearview mirror fitted to a car played a pivotal role in delivering a race win! Ray Harroun won the first Indianapolis 500 in 1911, mostly thanks to him fitting a mirror to his Marmon Wasp while all the other competitors had to drag around a “ Read more
Tags: HMI | interface | mirror | camera | ADAS
February 23, 2017 by Peter Els

This Month’s Industry Spotlight with Peter Els

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Peter Els
No doubt our forefathers never saw the tiller as one of the first Human Machine Interfaces, so when they ditched this maritime relic for a circular steering wheel it was surely only seen as a technical improvement, not a revolution.
Tags: HMI | Autoliv | Steering wheel
June 27, 2016 by Peter Els
Peter Els
New technologies in the automotive industry are a dime a dozen and like the proverbial kid in a candy store, manufacturers are hard pressed to decide which of these to adopt to trump the competition.
Tags: Innovation | Early technology adopters
April 18, 2016 by Peter Els
Peter Els
In America alone, more than 51 million vehicles were recalled in 2015 in nearly 900 campaigns, another record, according to NHTSA chief Mark Rosekind.
Tags: Safety Recall Campaigns | NHTSA
February 8, 2016 by Peter Els
Peter Els
Market research company IHS Automotive recently released a report indicating that global light vehicle production increased by 25 million units between 2009 and 2013. This is expected to increase by a further 21 million vehicles before 2021. In an attempt to reduce costs and increase market share, automakers are relocating production Read more
Tags: re-shoring | offshoring production | exporting production | international production sites
July 30, 2014 by Peter Els

Auto Tech Update

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The Geneva Motor Show this month brought a range of new vehicles and new technology across all segments, but as ever, it was the supercars that stole the show.
Tags: Geneva Motor Show | Bentley | Ferrari | McLaren | Aston Martin | Koenigsegg
March 16, 2015 by Colin Pawsey
Since the development of LED lights for use in the automotive sector, we have seen a raft of innovations in both interior and exterior lighting. The design constraints of traditional headlights have been thrown off, and OEM’s are quickly embracing the new possibilities that LED’s provide. Not only have LED’s enabled manufacturers to create Read more
Tags: LED Light | HELLA | Osram | Mercedes-Benz | Audi
December 11, 2014 by Colin Pawsey